Making the design process simple and transparent while shifting the focus away from the product team and the business toward the user. It's important to emphasize that design isn't just about aesthetics—such as colors, typography, graphics, or form. Design is measurable. This measurability allows us to analyze and address challenges more effectively, leading to better solutions that directly serve the user's needs.
Visualizes the needs, feelings, thoughts, and challenges of users to create a shared understanding.
Analyzes and visualizes user experiences and interactions along a defined action to identify pain points and improvement potentials.
Helps create detailed profiles of typical users to ensure user-centered design and align decisions with real user needs.
Enables quick, iterative testing of concepts with simple prototypes to gather early user feedback and validate design decisions transparently.
Measures how users actually interact with the product, capturing both quantitative and qualitative user experience data to optimize design decisions objectively and measurably.
Analyzes and identifies precisely what users want to achieve (what tasks they want to complete), focusing on user needs and measurable successes.
Makes assumptions about the impact of specific design decisions and quickly validates them through user experiments, making design measurable and improvable.
Systematically evaluates based on clear usability criteria (e.g., according to Jakob Nielsen) the quality of a product, making design transparent and verifiable.
Identifies user requirements and categorizes them into basic, performance, and delight features, helping prioritize design decisions based on user needs.
Compares measurable different design solutions based on concrete metrics (e.g., conversion rate, click rate) and enables data-based design decisions with clear focus on user preferences.